Digital Marketing Manager
Digital marketing managers are responsible for developing and overseeing online marketing strategies for businesses ranging from small startups to large corporations. They are in charge of overseeing projects and ensuring that digital marketing campaigns run smoothly from start to finish. If you are as analytical and business savvy as you are creative and curious, you might just make one heck of a digital marketing manager.
What Exactly Does A Digital Marketing Manager Do?
A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. A Digital Marketing Manager plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads or customers.
A digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimise marketing campaigns, email marketing, social media and display and search advertising.
A Digital Marketing Manager does everything from developing media strategies that put client’s brand or product in front of their target audience to writing and pitching content and digging through the trenches of Web analytics to unearth invaluable info about target consumers. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimise user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimise user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimising Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
What Does A Digital Marketing Manager Do?
A digital marketing manager is responsible to plan and execute a digital marketing campaign to promote a brand, products or services on all available digital marketing channels. Digital Marketing Manager’s role also includes the supervision of the other experts working in their team.
Some of the tasks include:
- Content Marketing: In the digital world, you need content in any form (text, images, video, audio, etc) because without content you cannot do anything online. The question is what kind of content you need, who will produce the content, what are the topics, titles, content length, etc. These are the typical questions that the content marketing manager has to answer and if there is no content marketing manager, then it’s the duty of the digital marketing manager.
- Social Media Marketing: Social is a great tool and a fantastic way to promote your online store or business but how do you decide which social networks to use, how do you set goals and what kind of content do you publish? What is a successful social media campaign and how do you manage your followers? Questions that the digital marketing manager has to answer with the social media manager or social media experts.
- Email Marketing: Email marketing does not likely have a dedicated manager unless you use email in more advanced ways than sending newsletters and subscription offers. It is the job of the digital marketing manager to design the email marketing strategy for a company that is in sync with the overall digital marketing strategy.
- Mobile Marketing: Mobile is no longer an option so every business that is online should have a mobile marketing strategy. This may have to do with providing users with a mobile-friendly website or even with developing mobile applications for the different markets (Apple store, Google Play, Amazon app store, etc.).
Communication, Implementation, Monitoring And Optimisation
Besides designing and implementing the above strategies, a digital marketing manager is also responsible for:
- Talk to the client: Communicate with the client and explain to them the benefits of digital marketing as a whole and most importantly the benefits and gains for their businesses.
- Design the digital marketing strategy: Use all the tools in the arsenal to create a complete strategy for promoting a business online.
- Communicate the strategy to the client and interested parties: Explain the strategy to the client and other interested parties
- Monitor the execution of the plan: Monitor the execution of the digital marketing plan making sure that everything is executed correctly and on time.
- Optimise the strategy for even better results: Optimising the strategy based on current results.
Get In Touch With Us Today
When looking for a job, a candidate must approach a reliable platform. In this modern era social networking is very active and mostly used but cannot be reliable. Thus, a recruitment agency is a better way to solve this problem. As the recruitment agency not only offers a reliable job for the candidates but also takes care of all the procedure starting right from applying till a candidate goes direct with the employer. Recruitment agencies makes sure to get the best deal for their candidate. A reliable recruitment agency like Workers-Direct has an experience of working from the past ten years. We have been working in different sectors of industries so we make sure to provide our candidate with the best.
It’s easy to start your recruitment journey with Workers-Direct. Simply drop us an email or phone us and we’ll get working on your recruitment needs right away.